NETFLIX has hiked the price of its premium subscription package in the UK, following rumours earlier this month.

In a financial update today, the streaming giant also revealed that its controversial crackdown on password sharing has won it 8.8million new subscribers.

The company noted that some of its recent success was owed in large part to the record-breaking popularity of anime live-action remake One Piece

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The company noted that some of its recent success was owed in large part to the record-breaking popularity of anime live-action remake One PieceCredit: © 2023 Netflix, Inc.

Almost nine million households signed on to Netflix between July and September of this year, marking the biggest jump in subscription since the early Covid-19 lockdowns in 2020.

Netflix’s premium ad-free plan now costs £17.99 ($22.99) per month in the UK, an increase of £2.

Basic plans have also climbed to £7.99 ($11.99).

Ad-supported and standard subscription costs remain unchanged.

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However, one silver lining is that Netflix’s ad-supported tier will soon let users download content to watch when they don’t have Wi-Fi.

Alongside the UK, prices are going up again in the US and France.

Netflix axed its basic £6.99 plan for new and rejoining UK (as well as US and Italy) subscribers in June, when it last rose prices.

At the beginning of October, the Wall Street Journal reported that the streamer was planning on raising the cost of subscriptions again, a “few months” after the Hollywood actors strike ends.

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The price hike has happened despite actors continuing their strike over pay and the right to not have their appearance recreated by AI for studios to own forever.

During the summer price hike, many customers simply dropped down a subscription tier.

But a number of subscribers hit their limit earlier this month when rumours of another price hike swirled, with many calling the company “greedy”.

Netflix earned $8.5billion in revenue between July and September, and forecasts another $8.7billion in revenue for the final quarter of the year.

The company noted that some of its recent success was owed in large part to the record-breaking popularity of anime live-action remake One Piece.

Subscription Cost Breakdown

Standard with ads (originally launched as “Basic with ads” last year)

  • £4.99 ($6.99) a month
  • 1080p picture quality
  • no downloads – yet
  • your date of birth will be used for advert personalisation purposes
  • add one out-of-household user for a fee
  • watch on two devices simultaneously

Basic (existing customers only)

  • Now £7.99 ($11.99) a month
  • no ads
  • watch on one device
  • not available to new or rejoining subscribers.

Standard

  • £10.99 ($15.49) a month
  • 1080p picture quality
  • downloads allowed
  • no ads
  • add one extra out-of-household user for a fee
  • watch on two devices simultaneously

Read More on The Sun

Premium

  • Now £17.99 ($22.99) a month 
  • 4K UHD picture quality
  • High Dynamic Range (HDR) support
  • downloads allowed
  • no ads
  • add two out-of-household users for a fee
  • watch on up to four devices simultaneously

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This post first appeared on Thesun.co.uk

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