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It’s critical for brands to understand the power of a search. If you’re a consumer looking to find information, such as the best advice for a young entrepreneur, your first stop is going to be everyone’s friend, the search engine.
Whether a Google devotee or a Bing enthusiast, your search engine is the most foolproof way to gather knowledge about a topic. Brands want to be the first name on the search results list, as consumers are increasingly becoming more impatient and eager to continue to their next to-do list item. Adding increased Search Engine Marketing, or SEM to your marketing strategy will help you stay afloat and not get lost in the thousands of search results.
This article is from Entrepreneur.com
