It is technically a day, but “Black Friday” is now a marketing catch-all. Retailers use it to hype sales all year long. The actual Black Friday comes but once a year, though. It isn’t just a one-day event anymore, but now is the one time to pay attention to all the sales. Be sure to do it online, though. You shouldn’t be making unnecessary trips to any store with the Covid-19 pandemic still getting worse. Luckily, retailers are offering deals online to help you stay home and reduce the spread.

We here on the WIRED Gear team share deals all year long. The discounts listed below appear to be at or below their upcoming, advertised Black Friday prices. You shouldn’t buy anything that isn’t on your shopping list, but if something catches your eye, we think these deals are worth your time and money.

Special offer for Gear readers: Get a 1-Year Subscription to WIRED for $5 ($25 off). This is also as cheap as WIRED gets. This deal includes unlimited access to WIRED.com and our print magazine (if you’d like). Subscriptions help fund the work .

If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more.

Early Black Friday Sales

Most major stores are offering early deals now through Black Friday. We’ve linked to their pages below so you can browse for yourself. Remember to do your price research, and check out our Black Friday tips for more helpful advice.

Tech Deals

Apple Watch Series 6

Photograph: Apple 

Home Deals

Aura Carver Frame

Photograph: Aura

You May Also Like

From AI-generated wallpapers to flashing notifications: The new Android 14 features you didn’t know about

Owners of Google Pixel phones have been enjoying the latest Android 14 for a…

Desert-living dinosaur Shuvuuia had night vision, study reveals

Shuvuuia, a small desert-living dinosaur that lived in the Mongolian desert more…

The two little-known iPhone and Android tricks that instantly improve your signal – you don’t even have to move

PHONE signal has come a long way over the past decade, but…

Pokémon is giving away a free ‘mon and it’s available for everyone in Scarlet & Violet

POKÉMON gives away a number of different critters to video game players…