Comedian Bella Younger thought wellness Instagrammers were ripe for parody. Soon she was drawn in herself. Could Deliciously Stella find her way back to reality?

I have always wanted to be a comedian or television presenter, but never knew how I’d make it happen. After years of working in TV production, pestering executives to put me in a show, I conceded that I might have to demonstrate to them what I could do in order to prove my worth. This is how I ended up spending a Friday afternoon in April 2015 secretly writing a standup show at my desk, hoping to one day take it to the Edinburgh fringe.

“Bella,” said my boss, Faye, over the top of her computer, “can you do some research on wellness, please? Someone called Deliciously Ella’s got the fastest-selling cookbook in the country and I want to know if we should put her on the telly.” I had been blissfully unaware of wellness until that point. As far as I was concerned, it was just the opposite of illness, like not having a cold. The idea that you could be more well had never crossed my mind.

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