Tool that lets advertisers track users created without consent, says activist Max Schrems
The consumer rights activist Max Schrems has filed a formal privacy case against Apple, arguing that an ID generated by iPhones that lets advertisers track users violates privacy regulations.
Schrems, whose lawsuit against Facebook led to a landmark ruling restricting data transfers from the EU to the US, has made the case through his privacy rights non-profit Noyb, which has filed formal complaints in Spain and Berlin against Apple.
