Previously, President Trump had indicated that that wasn't going to happen, instead encouraging Apple to continue making the products in Americ
Previously, President Trump had indicated that that wasn’t going to happen, instead encouraging Apple to continue making the products in America. It’s not entirely clear that the president fully understands global manufacturing supply chains, but that’s not really the point. The point is that something clearly changed, and Apple will continue making its professional-class desktop here.
There’s been much said about the Trump administration’s plans to impose large tariffs on almost everything imported from China over the next few months, but the fact that Apple has received federal product exclusions on these parts is a good sign. And it’s not just because the Mac Pro is the only American-made product that Apple sells. It’s true because tariffs in general are bad for American consumers, especially as we approach the biggest shopping season of the year.
Granted, the main reason Apple can afford to assemble the Mac Pro here in the United States–which it began with the previous model–is because it happens to be the most expensive computer Apple sells, with a starting price of $6,000. Still, a 25 percent tariff on components adds up to real money, and Apple had previously indicated it would move production out of its Austin facility without an exemption.
In a statement, Apple’s CEO, Tim Cook said: “The Mac Pro is Apple’s most powerful computer ever, and we’re proud to be building it in Austin. We thank the administration for their support enabling this opportunity.” Cook has actively courted a relationship with this administration in the midst of a growing trade war, acutely aware of the effect it could have on Apple.
Even if you aren’t a video editor or other creative that requires the high-powered Mac Pro, this is a big deal. Here’s why:
Almost every other product apple sells, including iPhones, iPads, MacBooks, iMacs, and Apple Watches are scheduled to be slapped with tariffs on December 15 unless the federal government reverses its previous decision. That means that the prices of all of those devices is likely to increase just before the peak holiday shopping season.
Those tariffs have already been delayed once, but the fact that the government is quietly reviewing their potential impact shows that it is beginning to understand that they represent a real cost to both companies and consumers.
Some might be tempted to argue that Apple only makes the Mac Pro in America as a public relations exercise. Apple, however, has made it clear that its commitment to American design and manufacturing is real, and results in over 450,000 U.S. jobs just in suppliers alone.
Regardless of how you might feel about Apple, or its products, everyone benefits when major companies invest here in the United States. Despite what some people might say, tariffs have the exact opposite effect because they simply raise the cost of doing business, which raises prices for the rest of us.
And while the administration has yet to postpone or cancel other planned tariffs, I count it as a win that cooler heads seem to have prevailed for now. Otherwise, the biggest casualty in a trade war isn’t China, and it isn’t tech companies–it’s your wallet.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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