Analysts expect rivals to follow as Apple addresses gender-bias cricitisms with smaller handset

Apple unveiled its new range of iPhones on Tuesday and analysts suggested its biggest success of the season could be its smallest new product: the iPhone 12 Mini.

It will be Apple’s smallest flagship iPhone since the iPhone 6, which was introduced in 2014, and tech experts said it could mark an about-turn in the trend for ever-larger phones – and be a particularly big hit with women.

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