Gone are the days when ads, print and out of home hoardings were the only way of reaching your target audience. Now, digital marketing has changed the landscape of marketing forever.
According to Statista, over 4.5 billion people use the internet, as of 2020! That signifies half the population of the world. Not to mention that a significant chunk of this online audience is present on social media.
And you can reach them with personalized content, and lower cost, through digital marketing.
To make sure your efforts don’t go to vain, you must ensure that you use the right tools and methods for digital marketing.
Here, resources like books can help you in getting accustomed to the different concepts.
Why read digital marketing books?
There is a reason why digital marketing is all the rage in modern times. It successfully delivers excellent results. Here are some interesting statistics:
- As per Optin Monster, email marketing has a return on investment of 4400 percent.
- As per Statista, Ecommerce accounts for 16 percent of the total retailing sector.
- A research conducted by Dimensional Research revealed that over 90 percent of people read online reviews of products which influence their buying decision.
- 1.66 billion people shop online, according to Statista.
These statistics showcase that digital marketing both has great demand and is already highly effective.
However, it is not as easy to implement. This is because there are various facets within the umbrella of digital marketing. This includes SEO, Google Display Network, Search Engine Marketing, Social Media Marketing, Email Marketing, Ecommerce marketing, etc.
This is where the best books on digital marketing strategy will come in handy. Such books provide marketers with insights from the learning of other top marketers. There are various books available, both online and offline.
You can easily find free digital marketing e-books to understand the fundamentals of digital marketing before you commit to it by investing in ones that come with a price.
Best Digital Marketing Books on Amazon
There are various digital marketing books on Amazon that you must read. Out of them all, here are the top ones that are bound to help you in improving your online presence.
Dynamic Digital Marketing by Dawn McGruer
Dawn McGruer is an acclaimed speaker, who was awarded the Best Female Speaker award in 2018. She has over two decades of experience as a marketer and entrepreneur and hence is able to offer great insights for budding marketers.
Passionate about bridging the gap between customers and businesses via digital marketing, McGruer offers various courses on SEO, digital marketing, analytics, email marketing, etc.
Dynamic Digital Marketing is surely among the best digital marketing books to read in 2020. The books begin the journey of digital marketing from the start. It illustrates how businesses can boost their online visibility, attract the right audience, and generate lead through digital tools.
However, rather than merely describing what each of these phases entails, McGruer offers a comprehensive digital marketing framework to best reap the results of digital marketing.
The book features a step-by-step guide on how to use her model to successfully market your business online.
Rather than just delivering concepts, the book relies on McGruer’s insights from the industry. For instance, success strategies of other businesses and key influences are discussed, while pitfalls one must avoid are mentioned. It is a must-read for those looking for an “A to Z” resource.
Location is (Still) Everything by David Bell
This book is highly recommended by one of the top marketers, Anindiya Ghose. She herself is the author of Tap: Unlocking the Mobile Economy, which features a framework via which businesses can truly leverage the world of mobile devices.
According to her, David Bell has hit the right mark with his book, Location is (Still) Everything. While certain books and courses merely focus on the different tools of digital marketing, David Bell takes it up a notch by making it all relevant.
And how does he do so?
Through lining offline locations of the businesses to the online behavior of the target audience. He presents a framework called “GRAVITY” to get his point across and does so in a way that is neither technical nor boring.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
If you are a reading enthusiast, then the chances are that you are already aware of the work of Gary Vaynerchuk. The four-time best selling author, entrepreneur, and the speaker is the chairman of the communication company “VaynerX.”
The firm has served many Fortune 500 companies in creating a digital impact through his out-of-the-box digital marketing techniques.
Among his various popular books is Jab, Jab, Jab, Right Hook. The book goes to great length to show how a business can win the hearts of its clients through their social media presence. It focuses on how to elicit the right responses in clients by using the emotional appeal.
One of the key insights of the book is that marketers should view their online audience with different individuals from one another, each with a unique mindset, demographic, and concerns. Hence, the key to transforming followers into customers is through personalization.
Top Digital Marketing E-books
There is a common misconception that all marketing books are available at a hefty price. While some of the best seller digital marketing books might require a chunk of your earning, there are various quality free e-books available to get you started. Here are some of them.
Data-Driven Content Marketing by Uber-Flip
According to stats collected by Invesp, the use of data analytics in marketing can help improve ROI by 5 to 7 times!
Data Analytics is a very important branch of marketing in modern times. In fact, one of the key benefits of the online world is that it allows you to collect, churn, and understand customer data better than ever before.
Your content marketing too can benefit from the data you gather. However, for this, you must understand data analytics in and out. And this is where this book comes in handy.
It delves into how you can use data on the various stages of the content creation process and how you can measure the effectiveness of your strategy later on. Hence, it helps in creating a content strategy that reaps results.
Considering how important content marketing is in the world of digital media, this book is highly recommended for those struggling with their content marketing campaigns.
The Essential Guide to Marketing in a Digital World by Rob Stokes
This e-book is ideal for those who wish to learn the basics of marketing in an online world. For the ease of its readers, the author, Rob Stokes, has divided the book into four key themes, namely Think, Create, Engage, and Optimize.
The book goes into detail regarding the type of primary and secondary research that is required for the creation of successful brand campaigns online. It outlines major strategies that can be of help.
Additionally, it also describes how a marketer can make use of the various assets at his disposal to create impactful content for its digital marketing campaign.
In today’s world, merely having an online presence is not enough. It is equally imperative to keep your audience engaged. Considering the sheer amount of content available online, this can get challenging.
Hence, the book lays down principles of leveraging each digital channel to best drive traffic. Finally, it also goes into detail about how data can be used to further tailor marketing efforts as per customer needs.
Combine the insights of this book with those driven from the best digital marketing podcasts to truly understand the world of digital marketing.
The Marketers Guide to Facebook by Contently
As per Brand Watch, there are 1.49 billion active users on Facebook. By far, Facebook has managed to be among the top focus of digital marketers. After all, the purpose of the platform has also changed with time.
It is no longer seen as a social media platform to connect with friends and family solely. Instead, many seek product reviews and information using the platform as well.
At such a time, it is essential to use Facebook in your digital marketing efforts. And this is what The Marketers Guide to Facebook offers to its readers.
It sketches out the functionality of Facebook, its ad platform, and how brands have managed to leverage the platform for the success of their campaigns. Moreover, it also contains insights from Facebook industry experts.
Verdict
If you know where to look and which industry expert to follow, you can easily get your hands on some of the best resources available.
Before you enter into the world of digital marketing, learn from the top marketers as well as the top brands. Whether it be enlisting in courses on platforms like Coursera and edX or HubSpot, reading case studies about brands or perusing books recommended by top marketers, do it all.
This will help you in gaining a firm grasp on the topic of digital marketing as well as avoiding mistakes that brands before you have made.
