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Bloomberg’s Streaming News Channel Deepens Push in Consumer Media

Bloomberg’s Streaming News Channel Deepens Push in Consumer Media

Bloomberg LP built its multibillion-dollar business selling high-priced data terminals to institutional customers such as financial-services companies

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Bloomberg LP built its multibillion-dollar business selling high-priced data terminals to institutional customers such as financial-services companies. These days, it is focusing much of its energy on reaching media consumers.

The company on Monday is launching a streaming TV channel, built around its social-media brand QuickTake, which will go beyond Bloomberg’s core areas of finance and markets, with greater focus on general-interest and lifestyle news. It will begin with 10½ hours of daily news and documentary programming,…

This post first appeared on wsj.com

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