LG is taking on Samsung with its new ‘Rollable’ smartphone that was unveiled at the first Consumer Electronics Show (CES) to be held completely online.
The smartphone made its first appearance back in September, but just as a brief shot of the side of the phone expanding and sliding back to the casing.
Called LG Rollable, the device features a ‘unique resizeable screen’ that smoothly expands to transform the phone into a small tablet.
Although still in the prototype phases, LG foresees the new design competing with Samsung’s Galaxy Z Fold2 that opens up into a 7.6-inch display.
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LG is taking on Samsung with its new ‘Rollable’ smartphone that was unveiled at the first Consumer Electronics Show (CES) to be held completely online
Monday kicks off the first day of CES, which usually hosts thousands of tech enthusiasts from around the world in Las Vegas.
However, due to the lingering coronavirus pandemic the in-person conference has been moved entirely online.
LG Rollable debuted when the firm gave its morning remarks in a video clip.
The smartphone was shown being held horizontally and then the top of the screen moved up to expand the display, which some say is done through a motorized mechanism.
Called LG Rollable, the device features a ‘unique resizeable screen’ that smoothly expands to transform the phone into a small tablet
It appears that the resizable screen is featured on the right side of the smartphone when held in portrait mode.
LG’s latest innovation is one more that highlights the future of smartphones, which Samsung has already established with its Galaxy Z Fold 2 that launched last September.
The Galaxy Z Fold 2 was unveiled during a virtual event and is Samsung’s third foldable phone.
When unfolded, the phone’s screen is bigger and squarer in shape than its predecessor, and provides a more cinematic and ‘immersive’ viewing experience thanks to thinner bezels – the borders between the display and the frame.
The smartphone was shown being held horizontally and then the top of the screen moved up to expand the display, which some say is done through a motorized mechanism
LG’s latest innovation is one more that highlights the future of smartphones, which Samsung has already established with its Galaxy Z Fold 2 (pictured) that launched last September
Although LG is looking to make waves in the smartphone market, it has yet to reveal when its LG Rollable will be available to the public.
The firm has, however, launched a series of rollable television screens with the latest stretching 65 inches for a staggering $87,000.
The Signature OLED R, which descends into an aluminum base when not in use and takes up a ‘minimal amount of real estate’, is now available in South Korea.
The firm called the TV an ‘exquisite creation’ and ‘a work of art that will enhance any space and complement any lifestyle’.
It’s only available in South Korea for now but LG may bring it to other countries in the future.
‘The seamless marriage of technological and design innovation demonstrated in LG Signature OLED R is an unprecedented feat that genuinely deserves to be called a work of art,’ said Park Hyoung-sei, president of LG Home Entertainment Company.
