Comcast Corp.’s Universal Pictures has found another key partner willing to shrink the amount of time new movies play in theaters before moving to home video.
The Hollywood studio and America’s third-largest cinema chain, Cinemark Holdings Inc., announced on Monday a deal under which Universal titles can be shipped online after just three weekends, or 17 days, in theaters. The nation’s largest theater chain, AMC Entertainment Holdings Inc., agreed to a similar deal with Universal in July.
Traditionally,…
This post first appeared on wsj.com
