Sites such as Facebook will have to publicly disclose identity of people and entities funding such advertising
Europe’s elections should not be a competition of “dirty methods”, a European commission vice-president has said as she unveiled draft legislation aimed at forcing online platforms including Facebook to publicly disclose the identity of people and entities funding political adverts.
Věra Jourová said consumers should know why they are being targeted and by whom. The commission will also look at further restricting “micro-targeting and psychological profiling in the political context” through new regulatory codes and professional standards.
