The investors have a healthy skepticism of bold claims.

October 31, 2018 1 min read

One of the best aspects of a good business pitch is a sense of clarity. If the person pitching isn’t confident or doesn’t have an obvious purpose, that can set off alarm bells in the minds of potential investors.

This week’s Entrepreneur Elevator Pitch introduces a crop of entrepreneurs who run the gamut of business ideas. Every week, the judges demonstrate they will accept an uncertain pitch, if there is the possibility of filling out an unfamiliar space which is not overcrowded.

Related: Entrepreneur Elevator Pitch Season 3 Episode 7: Is There Actually a Business Here?

Sometimes, the best way to get the judges on your side is to be honest and show them you can deliver on your promises. That alone might not be enough to invest, but lying to the judges is a good way to make sure they show you the door.

To find out what happens this week, stream the Entrepreneur Elevator Pitch.

Entrepreneur Elevator Pitch in partnership with Sports 1 Marketing streams Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

You May Also Like

The Top Apps for Businesses in 2020

A recent report explores which new and legacy apps could help you…

How to Position Your Startup to Weather the Storm

April 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are…

What the Music Industry Can Teach You About Launching a Business During the Pandemic

December 29, 2020 5 min read Opinions expressed by Entrepreneur contributors are…

Balancing Friendship and Entrepreneurship

The co-founders of Made In Cookware talk about how their friendship evolved…