Melanie Travis was inspired by a ‘horrendous’ experience to start her swimwear and intimates company for the modern woman.
Free Preview: Start Your Own Business
Submit your email below to get an exclusive glimpse of Chapter 3: “Good Idea! How Do I Know If I Have a Great Idea for a Business?
August 25, 2021 1 min read
Opinions expressed by Entrepreneur contributors are their own.
Melanie Travis is the founder and CEO of Andie, a swimwear and intimates brand created for women from size 0 to 26. It’s designed for the modern woman, for all of life’s occasions. Travis started the company in order to solve what she describes as a “horrendous” shopping experience, and her then-boss, Matt Meeker, allowed her the time and resources to pursue her plan.
Within months, Andie was up and running, funded by a Kickstarter campaign. Today, the company markets itself as a brand for the modern woman that relies on the power of storytelling to move forward. Listen to a snippet of her interview with James McKinney above or listen to the full podcast here.
Related: The Chief Designer of Beats by Dre Breaks Down What Great User Experience Means to Him
