Copycat Facebook strikes again – in just a week of CEO Mark Zuckerberg making an appearance on the Clubhouse app, the firm is reportedly building its own version.

Clubhouse is an audio-chat social media platform that is available by invite-only, but has climbed the popularity ladder in just a few months.

People familiar with matter told The New York Times that Facebook executives have ordered employees to create audio chat rooms, which is known internally as ‘Fireside.’

Zuckerberg appeared in ‘The Good Time Show’ Sunday to discuss the future of virtually and augmented reality, but listeners of the discussion speculated that it was a reconnaissance mission for his own company.

Facebook is reportedly building its own version of the new social app Clubhouse. Clubhouse is an audio-chat platform that is available by invite-only, but has climbed the popularity ladder in just a few months

Facebook is reportedly building its own version of the new social app Clubhouse. Clubhouse is an audio-chat platform that is available by invite-only, but has climbed the popularity ladder in just a few months

Facebook is reportedly building its own version of the new social app Clubhouse. Clubhouse is an audio-chat platform that is available by invite-only, but has climbed the popularity ladder in just a few months

DailyMail.com has reached out to Facebook for comment, but has yet to receive a response.

Moments after news spread the Zuckerberg made a surprise appearance on Clubhouse, Twitter was filled with conversations about the CEO’s motives.

Sal Rodriguez shared a tweet that reads: ‘Listening to Mark Zuckerberg chat on Clubhouse, it’s impossible not to wonder how long before Facebook releases its own version of this product.’

One user called ‘Amy’ thinks the CEO could make his own spin off of ‘audio rooms’ that would be available on Facebook, WhatsApp and Messenger.

Moments after news spread the Zuckerberg made a surprise appearance on Clubhouse, Twitter was filled with conversations about the CEO’s motives

Moments after news spread the Zuckerberg made a surprise appearance on Clubhouse, Twitter was filled with conversations about the CEO’s motives

Moments after news spread the Zuckerberg made a surprise appearance on Clubhouse, Twitter was filled with conversations about the CEO’s motives

One user called 'Amy' thinks the CEO could make his own spin off of 'audio rooms' that would be available on Facebook, WhatsApp and Messenger. And if the latest report from The New York Times is true, these users may have called it first

One user called 'Amy' thinks the CEO could make his own spin off of 'audio rooms' that would be available on Facebook, WhatsApp and Messenger. And if the latest report from The New York Times is true, these users may have called it first

One user called ‘Amy’ thinks the CEO could make his own spin off of ‘audio rooms’ that would be available on Facebook, WhatsApp and Messenger. And if the latest report from The New York Times is true, these users may have called it first

And if the latest report from The New York Times is true, these users may have called it first.

People familiar with the matter told The New York Times that Zuckerberg has long been interested in audio communication forms, but Fireside is still in ‘its earliest stages of development.’

Emilie Haskell, a Facebook spokeswoman, told the new source: ‘We’ve been connecting people through audio and video technologies for many years and are always exploring new ways to improve that experience for people,” Emilie Haskell, a Facebook spokeswoman, said.

Facebook has been branded the king of copycats among the social media world.

The reputation stems from its first attack on Snapchat in 2017 when it added Stories to Instagram.

People familiar with matter told The New York Times that Facebook executives have ordered employees to create audio chat rooms, which is known internally as ‘Fireside.

People familiar with matter told The New York Times that Facebook executives have ordered employees to create audio chat rooms, which is known internally as ‘Fireside.

People familiar with matter told The New York Times that Facebook executives have ordered employees to create audio chat rooms, which is known internally as ‘Fireside.

However, the move seems to have paid off as the feature has more than 500 million daily active users while Snap says it has about 238 million, as reported on by the Washington Post in August 2020.

Its latest offence, also a feature in Instagram, pulls from TikTok.

Facebook launched Reels last year that offers short-form video editing tools that lets users be creative with 30-second video clips with captions and music.

While TikTok’s entire model makes the same features available, but extends the clip time to 60 seconds.

This post first appeared on Dailymail.co.uk

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