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For Ford’s Car-Racing CEO, a Humble Van Looms Large

For Ford’s Car-Racing CEO, a Humble Van Looms Large

A racer of vintage cars, Jim Farley has spent his first few weeks as Ford Motor Co.’s chief executive thinking about one of the company’s more utilita

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A racer of vintage cars, Jim Farley has spent his first few weeks as Ford Motor Co.’s chief executive thinking about one of the company’s more utilitarian models: a cargo van.

Ford is planning an electric version of the Transit, the top-selling U.S. van, used by plumbers, delivery companies and other businesses. Set to go on sale next year, the vehicle highlights two pillars of Mr. Farley’s growth strategy: extend Ford’s lead in commercial vehicles and add new subscription services that will generate profit after the sale.

This post first appeared on wsj.com

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