European hotel giant Accor SA is betting big on lifestyle hotels, agreeing to merge its boutique properties with a U.K. company to create what it says will be the world’s largest operator of lifestyle hotels.
Accor said it has agreed to form a new venture in an all-share transaction with Ennismore, a London-based hotel operator, that will include more than 70 properties. It will feature a dozen lifestyle brands, including Mama Shelter, SLS and the 21c brands that operate hotels in the U.S.
Under…
This post first appeared on wsj.com
