INSTAGRAM users are fuming after the app rolled out a major redesign across the globe last week.
The update changed the home screen for the first time in years, adding new tabs for shopping and Instagram’s TikTok-style video feature, Reels.
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But despite the alteration representing a relatively minor adjustment to the photo-sharing app’s layout, fans are not happy.
A hoard of angry netizens took to social media over the weekend to blast the update, which they described as “ugly” and “annoying”.
“This instagram updated is so ugly. who in the actual f**k is SHOPPING on instagram,” one Twitter user seethed.
Another raved: “Who the f**k told Instagram to automatically update my f**king account this s**t is ugly.
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Dozens of people called on Facebook, which owns Instagram, to reverse the changes, with some threatening to delete their accounts over the update.
“This update is absolute trash bring me back my normal Instagram,” demanded one user.
“Also all we’ve wanted for years is a chronological feed and u keep hitting us w these annoying a** unnecessary changes that no one likes.”
Another wrote: “The new instagram update is f**king awful and legit makes me want to delete the app. who even watching reels or wants to shop via instagram?”
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Instagram boss Adam Mosseri announced the major redesign in a blog post on the firm’s website last week.
In it, he explained that the new Shop and Reels tabs give users faster access to two of Instagram’s more recent features.
“We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while,” Mosseri wrote.
“But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant.”
He added: “We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity.”
Reels was rolled out by Instagram a few months ago, and lets users record short 15-second videos set to audio.
It’s similar to TikTok and was introduced during a tumultuous period for the Chinese app in which it was threatened with a ban in the United States.
Instagram’s Shopping feature allows real retailers to sell their stuff directly to users through the app, and was rolled out in May.
Instagram – the key facts
Here’s what you need to know…
- Instagram is a social network for sharing photos and videos
- It was created back in October 2010 as an iPhone-exclusive app
- A separate version for Android devices was released 18 months later
- The app rose to popularity thanks to its filters system, which lets you quickly edit your photos with cool effects
- When it first launched, users could only post square 1:1 ratio images, but that rule was changed in 2015
- In 2012, Facebook bought Instagram for $1billion in cash and stock
- In 2018, some analysts believe the app is worth closer to $100billion
- In October 2015, Instagram confirmed that more than 40billion photos had been uploaded to the app
- And in 2018, Instagram revealed that more than a billion people were using the app every month
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