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General Electric Just Released the Absolutely Postively Best the Worst Product Video of 2019, Bar None

General Electric Just Released the Absolutely Postively Best the Worst Product Video of 2019, Bar None

[embedded content] Why is this video wonderful? Ah, allow me count the ways: 1. Everybody needs smart light bulbs. The problem

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Why is this video wonderful? Ah, allow me count the ways:

1. Everybody needs smart light bulbs.

The problem with normal light bulbs is that you have to stand up (or at least scootch over) to reach the light-switch. With a smart bulb, however, you can turn lights on and off without moving at all, a definite plus in today’s hectic world.

Furthermore, a regular light switch is obsolete and old-fashioned. Why have a switch that can be toggled with a single finger, when you can get out your phone, tap an app, scroll through a list, select an item, and then toggle the switch?

2. A reset button is obsolete technology.

Back in the olden days, design engineers would have foolishly included a reset button or even put a reset function into the app that controls the bulb. But where’s the fun in that? That’s way too simplistic for today’s tech-savvy millennials

It’s much more clever to use the wall switch as a reset button, since you’ve freed up that switch by duplicating its function on the app. That’s eco-friendly because otherwise you might throw way the switch, adding to the technology disposal crisis.

3. Upgrades keep technology up-to-date.

Some people might think it’s confusing to change the reset process when a company releases the new version of a product. Unfortunately, that’s because some people are just afraid of change.

Savvy consumers know that technology upgrades always improve reliability and functionality, making it inherently worthwhile to go through a three-minute process to do something as vital and important to your lifestyle as reseting your light bulb’s firmware.

4. The Internet of Things is the future.

Soon everything–toilets, toothbrushes, hammers, flowerpots, desk drawers, tissue dispensers, throw pillows, pacifiers, massage sticks, coffee mugs, stairways, cork boards, sports trophies, frypans, and much, much more–will be computerized and connected.

Smart light bulbs are just the first dribbles of a tsunami of Internet of the Future technology that will change the way we work and live! This video provides a clear vision of how the world will becomes a better, more eco-friendly environment!

5. The video has picture-perfect tonality.

Marketers take heed: the background music features a marimba and ukelele which communicate a sense of lighthearted fun with a tinge of a tropical vacation, exactly the right mood for resetting firmware.

Even more important, the announcer has the kind of bright perkiness that neatly encapsulates the fun, new world that’s now upon us. The announcer does a much better job than, say. Jack Nicholson or David Tennant, would have done.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

This article is from Inc.com

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