This CEO talks about how indie brands can excel in today’s marketplace.

June 6, 2019 1 min read

Opinions expressed by Entrepreneur contributors are their own.

Robert Schaeffler, CEO of DevaCurl, discusses the importance of delivering on the marketing promises that your company uses to gain and maintain your customer base, as well as how DevaCurl focused on solving a specific problem in order to find long-term success.

Schaeffler and The Playbook host David Meltzer share their thoughts on subjects such as advantages that independent brands have over big brands and why mentorship needs to be a two-way street in order to work. Additionally, Schaeffler and Meltzer discuss the process behind organically finding influencers who are authentically loyal to the brands they endorse.

Related: Former Eagles Quarterback Donovan McNabb Explains Life After Football

This article is from Entrepreneur.com

You May Also Like

4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications

Opinions expressed by Entrepreneur contributors are their own. Targeted digital advertising is…

Why You Need to Develop Your Website’s Content and Design in Tandem

Opinions expressed by Entrepreneur contributors are their own. The age-old question in…

5 Simple SEO Strategies to Improve Your Rankings

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO)…

How to Generate Leads With Email Marketing?

Are you looking for a way to generate more emailing leads for…