In February, a new disinfectant spray called Microban 24 that could kill 99% of cold and flu viruses began to make its way on store shelves. Soon after, as a deadly pathogen spread through the globe, sales boomed as panicked shoppers grabbed any virus-killing cleaners when Lysol and Clorox were nowhere to be found.
Microban 24 is on track to log $200 million of sales this year—a rare new hit for Procter & Gamble Co. It is no surprise that the Covid-19 pandemic set off a surge in cleaning. What is surprising is that P&> had…
