Financeit's CEO speaks about how some positive press helped the company build its customer base. December 5, 2018 2 min read Opinions expressed by Ent
Financeit’s CEO speaks about how some positive press helped the company build its customer base.
December 5, 2018 2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner MaRS DIscovery District talks with the of CEO and president of Financeit, Michael Garrity. Garity knew it would not be an easy task launching a business in Canada. The Ontario-based company started in the middle of the 2007-2008 financial crisis. The bad timing of the launch may have originally dented the company’s efforts, but it eventually lead to a productive new direction.
The changing moment came when the lending company began receiving increasingly more press, despite not getting any revenue. Eventually, the media attention proved its worth by bringing more business opportunities to Financeit.
By 2017, the company was reviewing $1 billion in loan applications in Canada. The journey Financeit experienced shows the company just needed time to find its version of success.
Click the video to hear more.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.