How to Effectively Use IGTV To Promote Your Business

How to Effectively Use IGTV To Promote Your Business

There is no denying just how popular Internet videos are. With over 1.9 billion Internet video users worldwide, this type of content is definitely he

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There is no denying just how popular Internet videos are. With over 1.9 billion Internet video users worldwide, this type of content is definitely here to stay. Finding new and exciting ways to provide consumers with videos about your brand and what it offers is essential. Staying on the cutting edge of online marketing is the only way to outshine the competition.

In 2018, the team at Instagram released IGTV to the masses. This stand-alone app allows users to watch long-form content from their favorite celebrities and businesses. You can have videos as short as 15 seconds and as long as 60 minutes. When used effectively, IGTV allows you to inform consumers about your brand and the services/products your business offers. If you are trying to use IGTV in your social media marketing campaign, consider these helpful tips.

Keep Your Content Polished

The biggest mistake business owners make when using IGTV for the first time is treating it like Instagram Stories or live streams. The content on IGTV needs to be more polished and professional looking. Producing higher-quality videos may be more expensive, but it is worth it considering the reach IGTV has in the world of social media.

When producing content for this platform, you need to focus on putting your business in the best possible light. Hiring video production professionals to help you with this process is a good idea. They will have the high-end equipment and tools needed to produce a slick and engaging video for this platform.

Focus on the Small Details of Your IGTV Video

Approaching the video production process like you are making a television show or commercial is a must. On IGTV, companies use everything from soundtracks to cutaway footage to tell their story. Having a TV mindset when developing this content can help you get the reaction and lead generation power you are after with this marketing tool.

Properly editing your IGTV videos is harder than you realize. If you attempt to do this work on your own, mistakes are bound to occur. Rather than letting your lack of experience lead to a low-quality video being produced, you need to pay seasoned professionals to lend a hand. They will know how to insert background music and pull-off flawless video transitions. These elements will help to make your video more watchable for IGTV users.

Repurpose Your Existing Blogs

Coming up with new ideas to use for content on IGTV is hard. Instead of trying to completely reinvent the wheel when it comes to your video content, use the resources you already have in place. Repurposing your blog content can help you come up with IGTV video ideas easily. Using IGTV as an extension of your existing marketing and sales funnel can help you land tons of new leads. While you will have to invest more time and money into the creation of IGTV content, it will pay off considering the large user base this platform has.

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Published on: Feb 12, 2020

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

This article is from Inc.com

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