How to Turn Passion Into Profit

How to Turn Passion Into Profit

Founder and COO of Hex Performance, Drew Westervelt, chats about how his career in Major League Lacrosse inspired him to create a new line of laundry

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Founder and COO of Hex Performance, Drew Westervelt, chats about how his career in Major League Lacrosse inspired him to create a new line of laundry detergent.

1 min read

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Transitioning from a successful career as a professional lacrosse player to creating a product that’s disrupting the laundry detergent industry, Drew Westervelt sits down with David Meltzer to talk about his endeavor, Hex Performance.

Competing in a cluttered market is never easy, and Westervelt, the founder and COO of Hex Performance, talks about the strategies for branding and retail distribution that have helped Hex to gain a foothold among its competitors. Learning to embrace hearing “no” and raising enough capital for a startup are just as essential as putting together the right team and finding the right partners in order to keep growing.

Related: How to Strengthen Your Brain for Success

This article is from Entrepreneur.com

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