Copywriting is an essential element in marketing any product. More so, it is important to know how to write a compelling Ad that gets you a click
Copywriting is an essential element in marketing any product. More so, it is important to know how to write a compelling Ad that gets you a click in a shrunken global village.
Whether it’s online advertising or offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad.
Writing a powerful Ads is the key to maximum sales. What is good copywriting? and How to write a good Ad?. Let’s see some basics of good copywriting.
Understand Customer: It is important to understand the intent of the customer and his/her business background. A good understanding helps to find more about the customer’s target audience.
The Product: Complete understanding of the product for writing a copy or ad is very essential from the marketing or advertising point of view. Questions like – What is the product, the benefits, the objectives, the target audience, the medium of advertising, what the surveys talk about, the price and the region of advertising.
All these factors are directly linked with the product and its advertising.
The target audience: To understand the target audience, it is imperative to understand the product and which age group the product is being targeted at.
Once the age group is narrowed down, the next step would be to understand the psyche of that age group, the region they belong to, tastes, likes and dislikes are some of the factors that need to be considered before coming with a dashing ad.
As the saying goes… “A thousand words don’t make an impact as one deed. A poorly written Ad could destroy a good product and an effectively written copy could send the mediocre product sales skyrocketing.
Check the competition: Your ad can’t stand out if you don’t know the crowd from which you’re trying to differentiate yourself.
Take some time to check out your competitors’ ad copy, with an eye to the value differentiators they communicate about their business and the types of hooks, they are using to attract customers.
Have a clear offer: The strength of your calls to action directly impacts your conversions.
However, many B2B marketers treat the call to action like an afterthought. They may devote hours – or even days – to developing a piece of content only to spend a few minutes writing its call to action.
The lowest-performing ads that I analyzed had confusing calls to action. Many contained too much information yet failed to tie the benefits of clicking to the audience’s roles.
Top-performing ads clearly described what the reader would get when they clicked the link. They contained a big promise that related to a challenge that the publication’s readers desperately want to overcome.
Understand your audience’s challenges and desires before you write a white paper and create an ad for it.
Include emotional triggers: While some visitors might be looking for a site with an end goal in mind, often people are browsing casually to get information or discover what solutions and services are available for a potential problem.
For these kinds of visitors, you have to spur them into action. One way to do this is through emotional triggers.
The reason behind this is simple: people don’t make decisions based on logic alone. Instead, they are driven by emotions.
If people read something and experience a strong emotional reaction (such as fear, anger, or disgust) they will click through.
Keep it simple, specific and direct: Don’t waste valuable words on obscure jargon, overly broad terms or passive phrases that fail to speak directly to the reader.
Specific details such as your neighborhood name, pricing and brand names are often more compelling than generic phrases.
Use the right keywords: If you plan to target ads based on people’s search queries, use those exact words and phrases within your copy – as people scan search results, they’re likely to be looking for those specific terms. Including these in your headline and ad body will help you grab their attention.
The next time you write an Ad copy consider these factors and you’ll copy up with a Killer Ad.