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How We Spent Our Money in 2020

How We Spent Our Money in 2020

By Merrill Sherman and Lindsay Huth Close Lindsay Huth Dec. 31, 2020 11:06 am ET More paint jobs, fewer pantsuits. More meal kits, fewer mani

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More paint jobs, fewer pantsuits. More meal kits, fewer manicures.

The Covid-19 pandemic has changed our lives and altered our spending patterns. Americans are staying home more, traveling less and occupying themselves in different ways. The Wall Street Journal analyzed credit-card data from Earnest Research to understand and document the shifts in food, clothing and entertainment purchases over the past year.

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Change in spending from a year earlier

The change for the week ended Dec. 2:

Grocers 1%

Restaurants -1%

Apparel and

accessories -21%

Department

stores -30%

Travel and

transportation -54%

Events and

Attractions -72%

Change in spending from a year earlier

The change for the week ended Dec. 2:

Grocers 1%

Restaurants -1%

Apparel and

accessories -21%

Department

stores -30%

Travel and

transportation -54%

Events and

attractions -72%

Change in spending from a year earlier

The change for the week ended Dec. 2:

Grocers 1%

Restaurants -1%

Apparel and

Accessories -21%

Department

stores -30%

Travel and

Transportation -54%

Events and

Attractions -72%

Change in spending from a year earlier

The change for the week ended Dec. 2:

Grocers 1%

Restaurants -1%

Apparel and

accessories -21%

Department

stores -30%

Travel and

transportation -54%

Events and

attractions -72%

Food

Food-delivery spending has more than doubled compared with a year earlier, and all major delivery companies saw revenue swell. Meanwhile, fine-dining restaurants—especially local eateries—continue to struggle, despite some places building elaborate outdoor dining setups to lure customers, including single-table igloos.

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aggregators

Quick

service -3.6%

Fast casual -6.3%

Casual

dining -36.6%

Fine dining

aggregators

Quick

service -3.6%

Fast casual -6.3%

Casual

dining -36.6%

Fine dining

aggregators

Quick

service -3.6%

Fast casual -6.3%

Casual

dining -36.6%

Fine dining

aggregators

Quick

service -3.6%

Fast casual -6.3%

Casual

dining -36.6%

Fine dining

When the pandemic set in, Americans stocked up on supplies, prompting a surge in spending at supermarkets and with online grocers. By late spring, interest also grew in meal-kit delivery kits.

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Online grocers

73.4%

Meal kits 55.2%

Discount grocers

0.5%

Supermarkets

-6.9%

Specialty

grocers -15.5%

Online grocers

73.4%

Meal kits 55.2%

Discount grocers

0.5%

Supermarkets

-6.9%

Specialty

grocers -15.5%

Online grocers

73.4%

Meal kits 55.2%

Discount grocers

0.5%

Supermarkets

-6.9%

Specialty

grocers -15.5%

Online grocers

73.4%

Meal kits 55.2%

Discount grocers

0.5%

Supermarkets

-6.9%

Specialty

grocers -15.5%

Clothing and Self Care

After an initial plunge in clothes, consumers invested more in athletic and athleisure apparel. And with a significant percentage of office workers still working from home, spending on professional attire and footwear has remained low.

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Active and

athleisure 8.7%

Jewelry and

watches 3.4%

Footwear -22.6%

Professional and

dress attire -46.8%

Active and

athleisure 8.7%

Jewelry and

watches 3.4%

Footwear -22.6%

Professional and

dress attire -46.8%

Active and

athleisure 8.7%

Jewelry and

watches 3.4%

Footwear -22.6%

Professional and

dress attire -46.8%

Active and

athleisure 8.7%

Jewelry and

watches 3.4%

Footwear -22.6%

Professional and

dress attire -46.8%

In the health-and-beauty sector, spending plummeted at salons and spas this spring, as lockdowns targeted personal-care services.

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Makeup and

skin products 2.6%

Oral care -16.9%

Salons and

spas -38.7%

Makeup and

skin products 2.6%

Oral care -16.9%

Salons and

spas -38.7%

Makeup and

skin products 2.6%

Oral care -16.9%

Salons and

spas -38.7%

Makeup and

skin products 2.6%

Oral care -16.9%

Salons and

spas -38.7%

Home and Home Entertainment

Americans, stuck at home, started painting, fixing and decorating. This trend led to higher sales of products for the home and garden.

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Garden and outdoor 15.4%

Home improvement 14.4%

Home furnishings 11.7%

Garden and outdoor 15.4%

Home improvement 14.4%

Home furnishings 11.7%

Garden and

outdoor 15.4%

Home

improvement 14.4%

Home

furnishings 11.7%

Garden and

outdoor 15.4%

Home

improvement 14.4%

Home

furnishings 11.7%

With theaters, concerts and other entertainment venues closed, Americans turned to home entertainment like videogames and video streaming. Purchases at bookstores, though, haven’t kept up.

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E-Books 9.3%

Music streaming and audio 7.8%

Gaming 3.6%

Book retailers -13.7%

E-Books 9.3%

Music streaming and audio 7.8%

Gaming 3.6%

Book retailers -13.7%

E-Books 9.3%

Music streaming and audio 7.8%

Gaming 3.6%

Book retailers -13.7%

E-Books 9.3%

Music streaming

and audio 7.8%

Gaming 3.6%

Book retailers -13.7%

Shopping

Department stores have struggled amid the pandemic. Retailers had to deal with lockdowns in the spring and rising numbers of Covid-19 cases nationwide during holiday-shopping season.

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padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_departmentStore-_300px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_departmentStore-_300px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_departmentStore-_300px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_departmentStore-_300px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_departmentStore-_300px .g-pstyle4 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_300px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_departmentStore-_540px { position:relative; overflow:hidden; } #g-SPENDSHIFT_departmentStore-_540px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(113.000000864267,113.000000864267,113.000000864267); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_departmentStore-_540px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_departmentStore-_540px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_departmentStore-_540px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_departmentStore-_540px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_departmentStore-_540px .g-pstyle4 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_540px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_departmentStore-_620px { position:relative; overflow:hidden; } #g-SPENDSHIFT_departmentStore-_620px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(113.000000864267,113.000000864267,113.000000864267); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_departmentStore-_620px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_departmentStore-_620px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_departmentStore-_620px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_departmentStore-_620px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_departmentStore-_620px .g-pstyle4 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_620px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_departmentStore-_700px { position:relative; overflow:hidden; } #g-SPENDSHIFT_departmentStore-_700px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(113.000000864267,113.000000864267,113.000000864267); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle4 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_700px .g-cstyle0 { font-size:20px; }

Off-price -19.3%

High-end -27.4%

Mid-tier -35.9%

Off-price -19.3%

High-end -27.4%

Mid-tier -35.9%

Off-price -19.3%

High-end -27.4%

Mid-tier -35.9%

Off-price -19.3%

High-end -27.4%

Mid-tier -35.9%

Overall, general merchandisers fared better, and spending shifted to online retailers. But sales at convenience stores fell by more than half compared with last year.

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} #g-SPENDSHIFT_generalMerch-_700px .g-pstyle4 { font-size:20px; line-height:20px; height:20px; color:rgb(50.0000008195639,50.0000008195639,50.0000008195639); } #g-SPENDSHIFT_generalMerch-_700px .g-pstyle5 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_generalMerch-_700px .g-cstyle0 { font-size:20px; }

Online marketplaces 14.2%

Discount and

Dollar stores 0.7%

Office supplies -3.5%

Big box retailers -16.7%

Convenience stores -58.4%

Online marketplaces 14.2%

Discount and

Dollar stores 0.7%

Office supplies -3.5%

Big box retailers -16.7%

Convenience stores -58.4%

Online

marketplaces 14.2%

Discount and

Dollar stores 0.7%

Office supplies -3.5%

Big box

retailers -16.7%

Convenience

stores -58.4%

Online

marketplaces 14.2%

Discount and

Dollar stores 0.7%

Office supplies -3.5%

Big box

retailers -16.7%

Convenience

stores -58.4%

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

This post first appeared on wsj.com

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