More paint jobs, fewer pantsuits. More meal kits, fewer manicures.
The Covid-19 pandemic has changed our lives and altered our spending patterns. Americans are staying home more, traveling less and occupying themselves in different ways. The Wall Street Journal analyzed credit-card data from Earnest Research to understand and document the shifts in food, clothing and entertainment purchases over the past year.
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Change in spending from a year earlier
The change for the week ended Dec. 2:
Grocers 1%
Restaurants -1%
Apparel and
accessories -21%
Department
stores -30%
Travel and
transportation -54%
Events and
Attractions -72%
Change in spending from a year earlier
The change for the week ended Dec. 2:
Grocers 1%
Restaurants -1%
Apparel and
accessories -21%
Department
stores -30%
Travel and
transportation -54%
Events and
attractions -72%
Change in spending from a year earlier
The change for the week ended Dec. 2:
Grocers 1%
Restaurants -1%
Apparel and
Accessories -21%
Department
stores -30%
Travel and
Transportation -54%
Events and
Attractions -72%
Change in spending from a year earlier
The change for the week ended Dec. 2:
Grocers 1%
Restaurants -1%
Apparel and
accessories -21%
Department
stores -30%
Travel and
transportation -54%
Events and
attractions -72%
Food
Food-delivery spending has more than doubled compared with a year earlier, and all major delivery companies saw revenue swell. Meanwhile, fine-dining restaurants—especially local eateries—continue to struggle, despite some places building elaborate outdoor dining setups to lure customers, including single-table igloos.
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aggregators
Quick
service -3.6%
Fast casual -6.3%
Casual
dining -36.6%
Fine dining
aggregators
Quick
service -3.6%
Fast casual -6.3%
Casual
dining -36.6%
Fine dining
aggregators
Quick
service -3.6%
Fast casual -6.3%
Casual
dining -36.6%
Fine dining
aggregators
Quick
service -3.6%
Fast casual -6.3%
Casual
dining -36.6%
Fine dining
When the pandemic set in, Americans stocked up on supplies, prompting a surge in spending at supermarkets and with online grocers. By late spring, interest also grew in meal-kit delivery kits.
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Online grocers
73.4%
Meal kits 55.2%
Discount grocers
0.5%
Supermarkets
-6.9%
Specialty
grocers -15.5%
Online grocers
73.4%
Meal kits 55.2%
Discount grocers
0.5%
Supermarkets
-6.9%
Specialty
grocers -15.5%
Online grocers
73.4%
Meal kits 55.2%
Discount grocers
0.5%
Supermarkets
-6.9%
Specialty
grocers -15.5%
Online grocers
73.4%
Meal kits 55.2%
Discount grocers
0.5%
Supermarkets
-6.9%
Specialty
grocers -15.5%
Clothing and Self Care
After an initial plunge in clothes, consumers invested more in athletic and athleisure apparel. And with a significant percentage of office workers still working from home, spending on professional attire and footwear has remained low.
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} #g-SPENDSHIFT_clothing-_300px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_clothing-_540px { position:relative; overflow:hidden; } #g-SPENDSHIFT_clothing-_540px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(255,214.00000244379,61.0000001639128); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_clothing-_540px .g-pstyle0 { font-size:20px; height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_540px .g-pstyle1 { height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_540px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_clothing-_540px .g-pstyle3 { height:18px; 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height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_620px .g-pstyle1 { height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_620px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_clothing-_620px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_clothing-_620px .g-pstyle4 { height:18px; } #g-SPENDSHIFT_clothing-_620px .g-pstyle5 { font-size:20px; height:18px; } #g-SPENDSHIFT_clothing-_620px .g-pstyle6 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_clothing-_620px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_clothing-_700px { position:relative; overflow:hidden; } #g-SPENDSHIFT_clothing-_700px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(255,214.00000244379,61.0000001639128); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_clothing-_700px .g-pstyle0 { font-size:20px; height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_700px .g-pstyle1 { height:18px; color:rgb(113.000000864267,113.000000864267,113.000000864267); } #g-SPENDSHIFT_clothing-_700px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_clothing-_700px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_clothing-_700px .g-pstyle4 { height:18px; } #g-SPENDSHIFT_clothing-_700px .g-pstyle5 { font-size:20px; height:18px; } #g-SPENDSHIFT_clothing-_700px .g-pstyle6 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_clothing-_700px .g-cstyle0 { font-size:20px; }
Active and
athleisure 8.7%
Jewelry and
watches 3.4%
Footwear -22.6%
Professional and
dress attire -46.8%
Active and
athleisure 8.7%
Jewelry and
watches 3.4%
Footwear -22.6%
Professional and
dress attire -46.8%
Active and
athleisure 8.7%
Jewelry and
watches 3.4%
Footwear -22.6%
Professional and
dress attire -46.8%
Active and
athleisure 8.7%
Jewelry and
watches 3.4%
Footwear -22.6%
Professional and
dress attire -46.8%
In the health-and-beauty sector, spending plummeted at salons and spas this spring, as lockdowns targeted personal-care services.
#g-SPENDSHIFT_healthBeauty-box.ai2html_export { max-width: 700px; width:100%; margin: 0 auto; } .g-aiImg { margin-top: -1.2px; } .g-_valign { margin-top: -2px; } div[class^=”g-_textoutline-white”] { text-shadow: -1px -1px 0 #fff, 1px -1px 0 #fff, -1px 1px 0 #fff, 1px 1px 0 #fff; } div[class^=”g-_textshadow-white”] { text-shadow: 1px 1px 2px #fff; } div[class^=”g-_textoutline-black”] { text-shadow: -1px -1px 0 #000, 1px -1px 0 #000, -1px 1px 0 #000, 1px 1px 0 #000; } div[class^=”g-_textshadow-black”] { text-shadow: 1px 1px 2px #000; } div[class^=”g-_textoutline-grey”] { text-shadow: -1px -1px 0 #dddddd, 1px -1px 0 #dddddd, -1px 1px 0 #dddddd, 1px 1px 0 #dddddd; } div[class^=”g-_textshadow-grey”] { text-shadow: 1px 1px 2px #dddddd; } @media all and (max-width: 585px) { .at4units .ai2html_export { max-width: 355px !important; } } @media all and (min-width: 586px) and (max-width: 665px){ .at4units #g-SPENDSHIFT_healthBeauty-box.ai2html_export { max-width: 540px !important; } } .at8units #wsj-article-wrap .inline .ai2html_export, .at8units #wsj-article-wrap .offset .ai2html_export, .at8units #wsj-article-wrap .bleed .ai2html_export { margin: 0 auto; 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font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(113.000000864267,113.000000864267,113.000000864267); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle4 { font-size:20px; height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_healthBeauty-_700px .g-pstyle5 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_healthBeauty-_700px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_healthBeauty-_700px .g-cstyle1 { font-size:15px; }
Makeup and
skin products 2.6%
Oral care -16.9%
Salons and
spas -38.7%
Makeup and
skin products 2.6%
Oral care -16.9%
Salons and
spas -38.7%
Makeup and
skin products 2.6%
Oral care -16.9%
Salons and
spas -38.7%
Makeup and
skin products 2.6%
Oral care -16.9%
Salons and
spas -38.7%
Home and Home Entertainment
Americans, stuck at home, started painting, fixing and decorating. This trend led to higher sales of products for the home and garden.
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Garden and outdoor 15.4%
Home improvement 14.4%
Home furnishings 11.7%
Garden and outdoor 15.4%
Home improvement 14.4%
Home furnishings 11.7%
Garden and
outdoor 15.4%
Home
improvement 14.4%
Home
furnishings 11.7%
Garden and
outdoor 15.4%
Home
improvement 14.4%
Home
furnishings 11.7%
With theaters, concerts and other entertainment venues closed, Americans turned to home entertainment like videogames and video streaming. Purchases at bookstores, though, haven’t kept up.
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E-Books 9.3%
Music streaming and audio 7.8%
Gaming 3.6%
Book retailers -13.7%
E-Books 9.3%
Music streaming and audio 7.8%
Gaming 3.6%
Book retailers -13.7%
E-Books 9.3%
Music streaming and audio 7.8%
Gaming 3.6%
Book retailers -13.7%
E-Books 9.3%
Music streaming
and audio 7.8%
Gaming 3.6%
Book retailers -13.7%
Shopping
Department stores have struggled amid the pandemic. Retailers had to deal with lockdowns in the spring and rising numbers of Covid-19 cases nationwide during holiday-shopping season.
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font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_620px .g-cstyle0 { font-size:20px; } #g-SPENDSHIFT_departmentStore-_700px { position:relative; overflow:hidden; } #g-SPENDSHIFT_departmentStore-_700px p { font-family:Retina,Helvetica,Arial,sans-serif; font-weight:300; font-size:15px; line-height:18px; height:auto; filter:alpha(opacity=100); -ms-filter:progid:DXImageTransform.Microsoft.Alpha(Opacity=100); opacity:1; letter-spacing:0em; text-align:left; color:rgb(113.000000864267,113.000000864267,113.000000864267); text-transform:none; padding-bottom:0; padding-top:0; mix-blend-mode:normal; font-style:normal; position:static; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle0 { font-size:20px; height:18px; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle1 { height:18px; } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle2 { height:18px; color:rgb(226.000001728535,147.000006437302,32.0000018924475); } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle3 { height:18px; color:rgb(191.000003814697,185.000004172325,128.00000756979); } #g-SPENDSHIFT_departmentStore-_700px .g-pstyle4 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_departmentStore-_700px .g-cstyle0 { font-size:20px; }
Off-price -19.3%
High-end -27.4%
Mid-tier -35.9%
Off-price -19.3%
High-end -27.4%
Mid-tier -35.9%
Off-price -19.3%
High-end -27.4%
Mid-tier -35.9%
Off-price -19.3%
High-end -27.4%
Mid-tier -35.9%
Overall, general merchandisers fared better, and spending shifted to online retailers. But sales at convenience stores fell by more than half compared with last year.
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} #g-SPENDSHIFT_generalMerch-_700px .g-pstyle4 { font-size:20px; line-height:20px; height:20px; color:rgb(50.0000008195639,50.0000008195639,50.0000008195639); } #g-SPENDSHIFT_generalMerch-_700px .g-pstyle5 { font-family:”Retina Narrow”,Helvetica,Arial,sans-serif; font-size:13px; line-height:16px; height:16px; color:rgb(51.0000007599592,51.0000007599592,51.0000007599592); } #g-SPENDSHIFT_generalMerch-_700px .g-cstyle0 { font-size:20px; }
Online marketplaces 14.2%
Discount and
Dollar stores 0.7%
Office supplies -3.5%
Big box retailers -16.7%
Convenience stores -58.4%
Online marketplaces 14.2%
Discount and
Dollar stores 0.7%
Office supplies -3.5%
Big box retailers -16.7%
Convenience stores -58.4%
Online
marketplaces 14.2%
Discount and
Dollar stores 0.7%
Office supplies -3.5%
Big box
retailers -16.7%
Convenience
stores -58.4%
Online
marketplaces 14.2%
Discount and
Dollar stores 0.7%
Office supplies -3.5%
Big box
retailers -16.7%
Convenience
stores -58.4%
—John Gould and Luis Santiago contributed to this article.
Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
