The Hut Group has signed up three firms including a luxury swimwear brand owned by Chanel to its online shopping platform.
Orlebar Brown will join Hotel Chocolat, Homebase and British skincare brand Elemis, which already use The Hut’s technology.
On Saturday the Mail revealed that the FTSE 100 company’s founder Matt Moulding had been awarded a bonus worth £830million following the firm’s blockbuster float.
In the Hut: Luxury swimwear brand Orlebar Brown will join Hotel Chocolat, Homebase and British skincare brand Elemis, which already use The Hut’s technology
Shares have jumped by more than a quarter since the Manchester-based company floated in September.
Orlebar Brown, which generated £19million in revenues last year, has signed up with The Hut in order to expand its footprint across Japan, China and South Korea.
British fashion brand Lulu Guinness and Australian beauty brand BWX, which owns skincare brand Sukin, will also sell through the ‘Ingenuity’ platform, the company said.
Jefferies said it showed The Hut was an ‘attractive partner for a broad spectrum of brands spanning different categories, sizes, and geographies’.
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