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‘I Can Tie-Dye from Morning Until Night.’ DIY Fashion Craze Makes a Comeback

‘I Can Tie-Dye from Morning Until Night.’ DIY Fashion Craze Makes a Comeback

When the pandemic first hit, Layla Guest imagined tie-dye as a fun project to do with her young daughter. Her 4-year-old quickly lost interest. But Ms

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When the pandemic first hit, Layla Guest imagined tie-dye as a fun project to do with her young daughter.

Her 4-year-old quickly lost interest. But Ms. Guest, 38, grew obsessed. In just a few months, the Los Angeles yoga teacher has dyed hundreds of items in her apartment, including a shower curtain, tote bags, towels, and everything white in her wardrobe.

“I can tie-dye from morning until night,” she said. “It was out of control. I definitely fell down the rabbit hole.”

Tie-dye, the counterculture emblem of the 1960s and 70s, has made a splashy comeback in 2020. Demand for dyes and do-it-yourself kits have skyrocketed as people stuck at home experiment with tie-dying everything in sight. Some are trying to make their own versions of the pricey tie-dye sweatsuits churned out by designers as a work-from-home uniform.

Dye companies are struggling to keep up, forcing industries like costume design to compete with amateur tie-dyers for limited supplies of dye. There are shortages of cheery colors such as petal pink and turquoise.

This post first appeared on wsj.com

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