It starts with the customer. We have a few channels through which we engage with our customers. Direct interviews is our primary channel but we also
It starts with the customer. We have a few channels through which we engage with our customers. Direct interviews is our primary channel but we also use tech support, sales and marketing to better understand customer needs. Our product team connects data collected from this process to other sources such as competitive analysis.
We have a formal product management methodology we apply to understand market needs, our internal business needs and document product requirements. From that point, we work with our engineering teams to create estimates and timing.
All of this culminates in release plans, training for sales, marketing messaging, pricing, etc..
From the very start, the process is guided by the customer, how their business operates and how we can fit into workflows they already have in place.
Here’s one example – 3D Viewer and custom 3D Export. Our customers wanted to visualize their world in 3D, take measurements and quickly navigate from a 2D perspective to 3D. Then they wanted to define a custom area and type of 3D format to export. Why? So they could integrate Nearmap generated 3D files with platforms like Esri, Autodesk, Bentley Systems and others. So, we automatically produce those the needed files for them.
Many customers want to visualize the same 3D in our SaaS tool, MapBrowser. We provide this as well. Typically they visualize and measure in MapBrowser. Many take the next step and export for use in other platforms and more detailed analysis.
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This article is from Inc.com