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In Luxury Market, Being Amazon Is Still a Burden

In Luxury Market, Being Amazon Is Still a Burden

Oscar de la Renta took the plunge. The fashion house this fall began selling a $2,000 black lace cocktail dress in an unlikely place: Amazon.com Inc.

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Oscar de la Renta took the plunge. The fashion house this fall began selling a $2,000 black lace cocktail dress in an unlikely place: Amazon.com Inc. Few others have followed.

Amazon is off to a slow start in its latest effort to woo luxury goods onto its platform. Since creating a special section on its mobile app to house high-end fashions in September, the e-commerce giant has amassed just a handful of big brands.

It…

This post first appeared on wsj.com

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