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Kendrick Lamar and Travis Scott Tip the Music Industry’s Balance of Power

Kendrick Lamar and Travis Scott Tip the Music Industry’s Balance of Power

Four years ago, Yo Gotti landed the highest-charting album of his career after joining forces with a major record label. Now the established rap star

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Four years ago, Yo Gotti landed the highest-charting album of his career after joining forces with a major record label. Now the established rap star is out of his contract, having delivered all four albums it called for—but he’s not rushing to sign a new long-term deal.

Instead, the 39-year-old Memphis rapper has said he bought full ownership of his music, suggesting he exercised an option in his contract with Sony Corp.’s Epic Records to acquire 100% of his recording copyrights, also known as master recordings. Historically,…

This post first appeared on wsj.com

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