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Lidl takes dig at Aldi by stabbing a carrot with a fork in funny Christmas advert

Lidl takes dig at Aldi by stabbing a carrot with a fork in funny Christmas advert

LIDL has taken aim at rival Aldi and its festive mascot Kevin the Carrot in its very tongue-in-cheek Christmas advert.The clip - titled "Big On a Chri

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LIDL has taken aim at rival Aldi and its festive mascot Kevin the Carrot in its very tongue-in-cheek Christmas advert.

The clip – titled “Big On a Christmas You Can Believe In” – sees Lidl take the mick out of Kevin by showing a carrot being stabbed with a fork.

Lidl stabs a carrot with fork in a playful reference to Aldi's mascot Kevin

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Lidl stabs a carrot with fork in a playful reference to Aldi’s mascot Kevin

As a tear emerges from the carrot’s eye, a line in the song goes: “We don’t need cutesy characters when our carrots taste this good.”

The entire advert from Lidl pokes fun at emotional Christmas adverts in general, not just Aldi.

The clip starts by showing the outside of a snowy house as a little girl leaves a mince pie on the windowsill.

As a little robin flies to the window, the song goes: “Could a friendship be ahead? No… it’s a Christmas ad from Lidl with great prices instead.”

The advert starts by showing a little girl giving a mince pie to a robin

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The advert starts by showing a little girl giving a mince pie to a robin
But the tone swiftly changes as Lidl begins to poke fun at emotional adverts

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But the tone swiftly changes as Lidl begins to poke fun at emotional adverts

The scene then switches to inside the house as a family sits down for Christmas dinner.

As the camera pans around the dinner table, viewers see images of Lidl’s festive food as the song continues to make playful references.

The unnamed narrator sings: “Free range British turkey, smell the magic.

“A jumper with our logo and a pig in blanket. Emotional gravy, that potato looks nice.”

After poking fun at adverts that “make you feel sad”, it ends with the Lidl logo lit up in Christmas lights on the roof of the house.

We see the family inside as they sit down to eat their Christmas dinner

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We see the family inside as they sit down to eat their Christmas dinner
The camera then shows Lidl's festive food as the discounter boasts about its prices

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The camera then shows Lidl’s festive food as the discounter boasts about its prices

The final line from the narrator is: “At Lidl, we’re big on a Christmas you can believe in.”

Lidl debuted its advert on Twitter this morning and it’ll get its TV preview tomorrow during the ad break for I’m a Celebrity… Get Me Out of Here!.

I’m a Celebrity… airs at 9pm on ITV 1.

Ryan McDonnell, commercial director at Lidl GB, said: “We all need a little light relief this year.

“We wanted our Christmas ad to show customers that our commitment to high quality at Lidl prices means everyone can believe in a great Christmas – and we had a bit of fun doing it too!”

The release of the advert comes as Lidl has launches its “Teaming up to Tackle Hunger” scheme which allows customers to donate food items directly to their local community at the till.

The supermarket will then match every donation made.

It forms part of Lidl’s ongoing partnership with Neighbourly, which has seen the grocer donate over 6million meals to 2,220 local charities.

The advert ends with the Lidl logo shown in lights

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The advert ends with the Lidl logo shown in lights
Kevin the Carrot, pictured in Aldi's 2020 Christmas advert

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Kevin the Carrot, pictured in Aldi’s 2020 Christmas advert

The “A Christmas You Can Believe In” tagline was also used by Lidl in its 2019 Christmas advert.

Last year’s ad followed a similar theme of making Christmas affordable, with the clip showing stereotypical family scenes – including diners having to sit on garden furniture when they run out of chairs.

Aldi, meanwhile, has used Kevin the Carrot as the star of their Christmas adverts for the past five years.

This year’s advert sees Kevin battle to get home after being ejected from a fighter jet by Lieutenant Turkey.

John Lewis has finally released its Christmas advert for 2020 and it’s inspired by acts of kindness.

But some viewers said McDonald’s Christmas advert is better, which focuses on a mum reconnecting with her teenage son.

We’ve rounded up all the best Christmas adverts from 2020 so far including Disney, Coca-Cola and Morrisons.

This post first appeared on thesun.co.uk

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