ChatGPT is preparing to take on Apple in a ground-breaking move to craft an ‘iPhone of artificial intelligence’, a report has claimed. 

Ex-iPhone designer, Sir Jony Ive, is in ‘advanced talks’ with OpenAI’s CEO, Sam Altman, as the pair seek to unleash an AI-centred device to the mass market.

The device, which is still in its brainstorming phases, is goaled towards a seamless integration of AI that is ‘more natural’ for users to navigate, according to The Financial Times.

It’s a leap that’s been compared to the revolution of Apple’s first touchscreen device in 2007, but comes as many believe Tim Cook’s innovation has plateaued

Billionaire Masayoshi Son, who founded the Japanese telecom giant SoftBank, is said to be in on the talks too, and has even proposed $1billion in funds. 

The device, which is still in its brainstorming phases, is goaled towards a seamless integration of AI that is 'more natural' for users to navigate

The device, which is still in its brainstorming phases, is goaled towards a seamless integration of AI that is ‘more natural’ for users to navigate

Ex-iPhone designer, Sir Jony Ive (pictured left with Apple CEO, Tim Cook, right), is in 'advanced talks' with OpenAI's CEO, Sam Altman, as the pair seek to unleash an AI-centred device to the mass market

Ex-iPhone designer, Sir Jony Ive (pictured left with Apple CEO, Tim Cook, right), is in ‘advanced talks’ with OpenAI’s CEO, Sam Altman, as the pair seek to unleash an AI-centred device to the mass market

But Jake Moore, a cybersecurity expert at ESET, warns that an AI-centred phone must be developed with caution due to the model’s innate hunger for data. 

‘OpenAI and other generative AI companies are desperate to fill their algorithms with the all important ingredient – data,’ he told MailOnline. 

‘Each time people use ChatGPT, they are giving away information and sometimes this can be personal. 

‘By creating a physical device connected to a ChatGPT account it would potentially give away even more information to the company such as geolocation data, phone number, home address and other account details, potentially even more sensitive data such as contacts or access to images like we see with some intrusive apps.’

Sir Ive left Apple after 22 years in 2019, and has since worked on numerous impressive projects, including King Charles III’s Coronation emblem and an electric Ferrari vehicle.

But he is most remembered for his pivotal role in developing the first iPhone – released 16 years ago in 2007. 

Unlike its competitors, Samsung and BlackBerry, the first iPhone showcased a revolutionary touchscreen that’s been featured on every model ever since. 

During his time at Apple, Jony Ive was widely regarded as one of the most influential designers of the decade- playing a pivotal role in creating the first iPhone around 16 years ago in 2007

During his time at Apple, Jony Ive was widely regarded as one of the most influential designers of the decade- playing a pivotal role in creating the first iPhone around 16 years ago in 2007

ChatGPT was founded in Silicon Valley during 2015 by a group of American angel investors including the current CEO Sam Altman (pictured)

Billionaire Masayoshi Son (pictured), who founded the Japanese telecom giant SoftBank, is said to be in on the talks too, and has even proposed $1billion in funds towards the project

ChatGPT was founded in Silicon Valley during 2015 by a group of American angel investors including the current CEO Sam Altman (pictured)

But it’s possible that Sir Ive’s new AI-centred visions may pave a way for users to become less reliant on their screens.

In 2018, the former iPhone designer told The Financial Times that he had a ‘moral responsibility’ to steer consumers away from excessive screen time. 

Just this week, ChatGPT also launched a variety of game-changing features, including voice controls on its app and the ability to browse the web using photographs instead of text. 

This comes as millions across the world already use the platform to generate human-like poems, code and various other written works using text prompts. 

While discussions at Sir Ive’s San Fransisco studio are said to be ‘serious’, it’s too early to know what the AI gadget will look like as an official deal has not yet been finalised. 

Crafting the hardware for such a device may also take years to come to fruition – with the first iPhone developed in just over two years. 

MailOnline has approached OpenAI, Mr Son and Sir Ive’s representatives for comment.

READ MORE: Former chief designer of the iPhone reveals King Charles’s coronation emblem inspired by the monarch’s love of nature

Paying tribute to the King’s well-known love of the natural world and the four nations of the United Kingdom, this is the official Coronation emblem.

Created by Sir Jony Ive, the former chief design officer at Apple and the man behind the iPhone, it includes the flora of England, Scotland, Wales and Northern Ireland – the rose, the thistle, the daffodil and the shamrock.

They form the shape of St Edward’s Crown, which will be used for the crowning of King Charles on May 6 at Westminster Abbey.

The official coronation emblem of King Charles and Camilla the Queen Consort. Created by Sir Jony Ive, the former chief design officer at Apple and the man behind the iPhone, it includes the flora of England, Scotland, Wales and Northern Ireland

Created by Sir Jony Ive, the former chief design officer at Apple and the man behind the iPhone, it includes the flora of England, Scotland, Wales and Northern Ireland

Sir Jony Ive (pictured), formerly the chief design officer at Apple, has designed the official Coronation emblem of King Charles III and the Queen Consort

Sir Jony Ive (pictured), formerly the chief design officer at Apple, has designed the official Coronation emblem of King Charles III and the Queen Consort

This post first appeared on Dailymail.co.uk

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