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Mars, Looking for Bar Boost, Plans to Buy Kind’s North America Unit

Mars, Looking for Bar Boost, Plans to Buy Kind’s North America Unit

Mars Inc. said Tuesday it would acquire snack-bar maker Kind Inc.’s business in North America, a deal that will further push the company into competit

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Mars Inc. said Tuesday it would acquire snack-bar maker Kind Inc.’s business in North America, a deal that will further push the company into competition with other food giants that are also looking to bars for growth.

The acquisition comes roughly three years after Mars, behind Snickers candy bars, Ben’s Original rice, Pedigree dog food and other consumer products, took a minority stake in Kind that allowed it to sell Kind products outside of the U.S. and Canada.

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This post first appeared on wsj.com

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