Two seasoned female executives have been parachuted into Marks & Spencer following its takeover of fashion brand Jaeger.
The High Street stalwart said it had appointed Anna Braithwaite and Fiona Lambert to its top ranks.
They will work under clothing and home boss Richard Price.
Fashion takeover: M&S bought Jaeger out of administration last month in a deal that excluded the brand’s stores. It hopes to tap in to its popularity to help turbocharge sales online
Lambert, a veteran of the industry who has worked at Next and River Island and helped to launch Asda’s George clothing line, will take over as the managing director of Jaeger from February 22.
M&S bought Jaeger out of administration last month in a deal that excluded the brand’s stores. It hopes to tap in to its popularity to help turbocharge sales online.
Braithwaite will become the business’s director of clothing and home marketing to ‘lead M&S’s conversation with its millions of UK customers’.
She is joining from Tesco, where she was global brand director for non-food and head of marketing for the supermarket chain’s F&F clothing line.
Price said: ‘We’re looking forward to Anna and Fiona playing a role in our accelerated transformation.’
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