Sinclair Broadcast Group Inc. is teaming up with Bally’s Corp. to use the casino operator’s brand on its regional sports networks and integrate gambling content to fill the airtime during and between games.
The partnership furthers the integration of sports television and betting as states continue to legalize gambling, in what Sinclair and Bally’s estimate will be a $50 billion market by 2025. Sports wagering is now legal in 25 states and the District of Columbia. Most recently, in the November election, voters in Louisiana,…
