Messaging app to pay users for most viral ‘snaps’ as it seeks to head off exodus to TikTok
The promise of viral fame has always been a lure for online content creators, but Snapchat hopes it has found a more immediate way of encouraging people to post pictures and videos: a share of a daily $1m (£747,000) prize.
The messaging app is to begin paying its users for their most viral snaps, as the platform moves to head off a feared exodus to TikTok with a new feed of user-generated content.
