People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Creating wealth is not easy. No one ever said it was. But anyone can create it if they have a blueprint to follow and they are determined enough to make it happen.
That road map is what is contained in this groundbreaking book. It's a simplified, step-by-step guide. All you need to do is implement the plans outlined in this book and as surely as day follows night, you will be on your way to creating a lasting wealth.
When we look at ourselves in the mirror and reflect on who we are, some of us only see what we don’t want to see: imperfections, insecurities and weaknesses. Others of us look into the glass and only see our idealized versions of
ourselves: filled with wisdom, beauty and morality. Neither perspective takes you to the whole truth. For your whole story to emerge, you need to look deep into the mirror and become self-aware.
You Are a Mogul is an indispensable road map to a life and career that are demanding and challenging — but also exciting and full of opportunities, if you know where to look.
Develop your skills. Not all jobs are equal training grounds, however. So I advise you to think carefully about what jobs you take on. Dream big. And then make choices that will allow you to develop the skill sets to get you there one day.