The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws attention with its most effective digital marketing campaigns in recent years.
The answer of how Samsung makes it possible to market their products is answered diverged in context. Samsung always brings out the best in products. That’s why keeping Android in the game in an iOS-dominated world, always works. Samsung’s biggest rival is as we all know, Apple. Despite the tough competition, Samsung managed to get through all of them in success, but how?
Let’s see how Samsung sells millions of smartphones and please crowds with their digital marketing techniques and digital capabilities.
• Adventurous Branding Image
The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
Remembering the outdoor themed ad campaigns a lot of time, Samsung is always side-reflecting an adventurous concept in as a brand image in a notable amount of time. In their brand film from 2013 as below, we see 18 perilous locations from Scandinavia filmed in -31 Celsius with helicopter shots and husky dog sleds and snowmobiles. The film is being used by Samsung to promote their new Heat Pump, N-Series specially for Scandinavia but also had shown at exhibitions and trade shows globally.
• Bringing Art and Creativity To the Room
A technology brand needs to be futuristic and has to display its talents in a powerful way. As always comparing to Apple, Samsung seems and appears to be more technologic and analog, however it’s at its opposite in the advertising world.
The ‘future’ starts with a child gazing at the monster on the window while playing at home, then the robot-applicable tattoos, design clothes in an interactive mirror, foldable smartphones and the phone-operated ultrasounds came to life. The spot makes the cut with a real-life meetup to slay an augmented reality monster, balancing the quaint optimism of the classic song with an equally optimistic view of an unknown future.
• Out of the Box Marketing
We all are aware of that Samsung’s product pricing strategy is not in A-class and competitive generally as on purpose. That’s where the brand needs to develop other extracurriculars to make their products and serves its technology interestingly. Just like thinking outside of their box…
Marketing strategy of Samsung is perfectly suitable for digital marketers to build a plan and make progress. No matter how hard it seems, it’s vital to create an operative marketing strategy for your business to grow and evolve.
