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Tapping Into the DNA of the Playboy Brand

Tapping Into the DNA of the Playboy Brand

How an old-school brand is adapting for modern times. December 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Chie

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How an old-school brand is adapting for modern times.

December 10, 2019 1 min read

Opinions expressed by Entrepreneur contributors are their own.

Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises Rachel Webber talks about how the Playboy team is reengineering the iconic brand and how her education and experience have prepared her for marketing success.

Related: How This Pro Athlete Sticks to His Budget

This article is from Entrepreneur.com

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