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The Tricky Task of Selling Las Vegas to Tourists During Covid-19

The Tricky Task of Selling Las Vegas to Tourists During Covid-19

Many tourists go to Las Vegas for its anything-could-happen aura. This year, the unexpected can seem less alluring. The pandemic has hit Las Vegas bus

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Many tourists go to Las Vegas for its anything-could-happen aura. This year, the unexpected can seem less alluring.

The pandemic has hit Las Vegas business hard, even as the city continues to gradually reopen after an initial total shutdown. Visitors this year through August fell to 12.7 million from 28.4 million in the year-earlier period, according to the Las Vegas Convention and Visitors Authority. Hotel-room-occupancy rates declined to 42.8% from 89.4%.

Steps…

This post first appeared on wsj.com

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