The big decision for this Canadian start-up to pivot was the result of eight years of decision-making.

February 13, 2019 2 min read

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner, Mars Discovery District talks with Ben Zifkin, the CEO and Founder of Hubba. The company talks about focusing less on larger companies for for smaller, craft companies instead. These smaller companies ultimately focuses on getting more and more retailers. Zifkin talks about how the decision to serve smaller, craft companies seems like an easy decision now — but the decision was one made after 8 years. 

The message, the CEO notes, being that if you persevere enough, you will be successful. To date, Hubba has 100,000 companies on its platform. 

Click the video to hear more from Zifkin. 

Related: Why Failure Is Just One of Many Steps to Success

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

This article is from Entrepreneur.com

You May Also Like

How to Hijack Your Subconscious and Create Massive Success

Celebrity psychic Fia Johansson on cultivating a winning mindset. December 3, 2019…

Good American Founder Emma Grede Gets Honest With Her Customers

The key to good customer service? Frank, honest communication — even when…

How to Kick Off a Successful Startup Program

Many don’t understand what a startup program does, or how to execute…

A New Service from GoDaddy Makes It Easier to Start Your Business Successfully from the Ground Up

With its Websites + Marketing offering, there’s no need to let a…