This executive says a well-executed marketing plan must be thorough, but specific.
March 20, 2019 2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars talks with the CMO of Marketing by Data, Jason Wright, who talks about how his company approaches marketing and targeting customers. Marketing by Data concentrates on three tiers of customers: potential customers, paid customers and the remainder of people who may become potential customers.
Wright explains that many CMOs will jump on phone calls themselves and talk to customers, just to get a better sense of their businesses and the engagement of their customers. He says the role of a chief marketing officer is like one of his favorite movies, Snatch, which follows a secret plan wrought behind the scenes.
Click the video to hear more.
Related: How This Entrepreneur Became His Own Boss by Taking Financial Risks
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.
This article is from Entrepreneur.com
