fbpx

This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

Aleksandra Strub talks about how her ideas about marketing evolved over time. October 31, 2018 2 min read Opinions expressed by Entrepreneur contribut

Want to Make a Viral Video? All You Need is a Great Idea, and Maybe a NASCAR Driver and the World’s Top Bowler
The ‘Friends’ Reunion Is Official at HBO Max, and It’s a Perfect Example of How to Turn Fans Into Customers
Before You Plan Your Content Strategy, Check Out Oprah’s Approach to Podcasting

Aleksandra Strub talks about how her ideas about marketing evolved over time.

October 31, 2018 2 min read

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of “imperfect” produce for a reduced price and at the same time works towards fighting food waste.

Strub comes from a data background and says she always looks at things through a data lens. Strub admits that, not coming from a marketing background, she originally thought of marketing as an area of business based off visual components and messaging, when in reality, it is the meaty center of how a company interacts with its customers. 

Click the video to hear more Business Rockstars’ discussion with Strub. 

Related: 3 Female-Friendly Fundraising Options You Should Know

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

This article is from Entrepreneur.com

Do You Enjoy This Article?
Sign up for our newsletter and receive FREE access to download SuccessDigest Digital Weekly Edition for attainment of your financial freedom in the new digital economy!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

COMMENTS

WORDPRESS: 0
DISQUS: 0