IF YOU’VE BEEN on YouTube anytime in the last two months, it’s quite possible you’ve been subjected to an ad for Manscaped, a San Diego men’s grooming company starring Rob Gronkowski, the lovably doofus-y Tampa Bay Buccaneers tight end, and his partner Camille Kostek. In the teaser the couple, like a crude 2020 version of Nichols and May, swap very unsubtle (and unprintable) puns about Manscaped’s $80 “Lawn Mower 3.0,” an electric razor specifically designed for pruning a man’s nether region.

Manscaped’s advertising approach…

This post first appeared on wsj.com

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