Marc Lore, the e-commerce entrepreneur who ran Walmart Inc.’s counter attack against Amazon . com Inc., is leaving the retail giant after much of the online operations had been absorbed into the rest of its business.

Mr. Lore, who founded Jet.com and joined Walmart in 2016 after it bought his startup, pushed the bricks-and-mortar giant to increase its online offerings, including adding more web inventory and distribution centers.

But in recent years many of his areas of oversight had been combined into Walmart’s store operations. Walmart shut down Jet.com to focus on Walmart.com, and its e-commerce executives and teams reported to the head of Walmart’s U.S. stores.

Walmart said Mr. Lore, its U.S. e-commerce chief, will retire on Jan. 31 and stay as a consultant through September. The company said it unified its U.S. store and e-commerce operations in 2020. Following Mr. Lore’s exit, the business will continue to report to John Furner, the company’s U.S. chief executive.

“I think we had a five-year plan on what we wanted to accomplish and I think we largely did exactly what we set out to do,” said Mr. Lore in an interview. “The hope was that by that time we would converge the e-commerce stores and stores into one omni organization and we would have one leader.”

This post first appeared on wsj.com

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