Retailers, hotels and restaurants in London’s West End are braced for a £2billion slump in sales over the crucial Christmas season as tourists stay away and stricter lockdown rules come in. 

November marks the start of the eight weeks leading up to Christmas, when West End businesses typically net a third of their annual sales. 

But forecasts from the New West End Company, a partnership of about 600 businesses in the area, show sales under Tier 2 Covid rules would have fallen to £900 million this year, down from £2.5 billion in 2019. 

Slump: November marks the start of the eight weeks leading up to Christmas, when West End businesses typically net a third of their annual sales

Slump: November marks the start of the eight weeks leading up to Christmas, when West End businesses typically net a third of their annual sales

Slump: November marks the start of the eight weeks leading up to Christmas, when West End businesses typically net a third of their annual sales

Under stricter lockdown rules, sales are expected to fall by 80 per cent to just £500million. 

Warnings about unnecessary travel and quarantine restrictions on overseas trips mean the number of shoppers in the West End is likely to fall from 42million to 18million at most. 

Jace Tyrrell, chief executive of the New West End Company, said the Government’s ‘disastrous’ decision to scrap tax-free shopping at the end of the year would put further pressure on stores and leave 25,000 British jobs at risk. 

‘We are urging the Government to reconsider the long-term consequences of making the UK the only European country not to offer tax relief to tourists,’ he added.

#fiveDealsWidget .dealItemTitle#mobile {display:none} #fiveDealsWidget {display:block; float:left; clear:both; max-width:636px; margin:0; padding:0; line-height:120%; font-size:12px} #fiveDealsWidget div, #fiveDealsWidget a {margin:0; padding:0; line-height:120%; text-decoration: none; font-family:Arial, Helvetica ,sans-serif} #fiveDealsWidget .widgetTitleBox {display:block; float:left; width:100%; background-color:#af1e1e; } #fiveDealsWidget .widgetTitle {color:#fff; text-transform: uppercase; font-size:18px; font-weight:bold; margin:6px 10px 4px 10px; } #fiveDealsWidget a.dealItem {float:left; display:block; width:124px; margin-right:4px; margin-top:5px; background-color: #e3e3e3; min-height:200px;} #fiveDealsWidget a.dealItem#last {margin-right:0} #fiveDealsWidget .dealItemTitle {display:block; margin:10px 5px; color:#000; font-weight:bold} #fiveDealsWidget .dealItemImage, #fiveDealsWidget .dealItemImage img {float:left; display:block; margin:0; padding:0} #fiveDealsWidget .dealItemImage {border:1px solid #ccc} #fiveDealsWidget .dealItemImage img {width:100%; height:auto} #fiveDealsWidget .dealItemdesc {float:left; display:block; color:#004db3; font-weight:bold; margin:5px;} #fiveDealsWidget .dealItemRate {float:left; display:block; color:#000; margin:5px} #fiveDealsWidget .footerText a:hover{text-decoration: underline;} #fiveDealsWidget .footerSmall{font-size:10px; padding-top:10px;} @media (max-width: 635px) { #fiveDealsWidget a.dealItem {width:19%; margin-right:1%} #fiveDealsWidget a.dealItem#last {width:20%} } @media (max-width: 560px) { #fiveDealsWidget #desktop {display:none;} #fiveDealsWidget #mobile {display:block!important} #fiveDealsWidget a.dealItem {background-color: #fff; height:auto; min-height:auto} #fiveDealsWidget a.dealItem {border-bottom:1px solid #ececec; margin-bottom:5px; padding-bottom:10px} #fiveDealsWidget a.dealItem#last {border-bottom:0px solid #ececec; margin-bottom:5px; padding-bottom:0px} #fiveDealsWidget a.dealItem, #fiveDealsWidget a.dealItem#last {width:100%} #fiveDealsWidget .dealItemContent, #fiveDealsWidget .dealItemImage {float:left; display:inline-block} #fiveDealsWidget .dealItemImage {width:35%; margin-right:1%} #fiveDealsWidget .dealItemContent {width:63%} #fiveDealsWidget .dealItemTitle {margin: 0px 5px 5px; font-size:16px} #fiveDealsWidget .dealItemContent .dealItemdesc, #fiveDealsWidget .dealItemContent .dealItemRate {clear:both} }

This post first appeared on Dailymail.co.uk

You May Also Like

Takeaway orders at Just Eat fell 5% in the first quarter – but Britain bucks the trend

Just Eat Takeaway saw 5 per cent fewer orders during the first…

Britain’s biggest lenders rake in £44BILLION as interest rates rise while hard-hit families suffer

Britain’s biggest lenders have raked in £44 billion as interest rates rise,…

Gold prices hit all-time high – as investors flock to safe haven asset amid Gaza conflict & US interest rates fears

GOLD prices shot up to an all-time high yesterday, as investors flock…

Live in loungewear this lockdown with comfy outfits that won’t break the bank

LOCKDOWN can be tiresome but at least it’s an excuse to live…