Be flexible about your approach, not your goals.

December 11, 2018 1 min read

In this video at Entrepreneur Live!, Onnit CEO and Founder Aubrey Marcus breaks down how his company has grown from its simple beginnings and early mishaps.

Onnit was created to maximize human efficiency — just one goal, but one that requires multiple efforts, products and offerings. That’s why Marcus is a proponent of having a singular focus, but to be flexible in how you approach that focus. You don’t need to be a one-hit wonder, but you do need to make sure that everything you do is moving you toward your goal.

Marcus says it’s easy to keep your focus if you understand why you are doing what you do. If you know exactly why your work matters, you’ll be more likely to follow through and make progress.

Click play to hear about Marcus’s start and business philosophy.

You May Also Like

When Start-Ups Go Into the Garage (or Sometimes the Living Room)

SAN FRANCISCO — It is the folksiest of Silicon Valley origin stories:…

These City Programs Are Giving Minority- and Women-Owned Businesses Access to Capital

If you’re an entrepreneur in Minneapolis, Atlanta or New York, these programs…

50 of the Best Work from Home Jobs That Pay Well in 2023

Opinions expressed by Entrepreneur contributors are their own. There was a time…

Jury in Holmes Trial Set to Deliberate for Fourth Day

SAN JOSE, Calif. — Jurors are set to start a fourth day…