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Why Porsche and BMW are Gunning For Hoodie-Wearing Teens

Why Porsche and BMW are Gunning For Hoodie-Wearing Teens

EARLY THIS FEBRUARY, before we all began sheltering in place, visitors streamed into the Jeffrey Deitch Gallery in downtown Manhattan to ogle a one-of

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EARLY THIS FEBRUARY, before we all began sheltering in place, visitors streamed into the Jeffrey Deitch Gallery in downtown Manhattan to ogle a one-of-a-kind Porsche.

The refreshed vintage Porsche 964 coupe—white with a shiny red Pegasus emblem, a honey-tinted leather interior and a swooping “duckbill” spoiler tacked on the back—was designed by Teddy Santis, the founder of Aimé Leon Dore, a 7-year-old streetwear label based in Queens. The result of an official partnership between the label and the German automaker, the car…

This post first appeared on wsj.com

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